Thursday, October 02, 2008

Getting a Facelift: Identity Rebranding

When I read the mission statement for Hotel Metropolis, something that caught my eye is their emphasis in the words "vivid colors." Yet I felt that their existing logo lacked color! I wanted to make it modern, elegant and colorful and at the sametime not making a rainbow out of it.

Original Logo:



My vision for their new logo:


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