Getting a Facelift: Identity Rebranding Part II
Give an existing company a new identity. Rebrand their image.
Client: Lyceum Books, Inc.
Lyceum is an independent book publishing company that focuses on publishing Social Work related books for teachers, students and people interested in social work.
Original Logo:
My Vision for Lyceum Books, Inc:
Lyceum's work towards spreading the knowledge of social work portrayed a sense of knowledge that once obtained, would enlighten the reader and in turn they would have the tools to grow and help reshape this society and the community in which they live in for the better. Thus, the logo that resembles young plant sprouting as growing, and also an abstract person growing and aspiring to grow upwards. I hope that made sense.
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